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Merchandising by Customer Cohort

Segment merchandising experiences based on customer behavior and repeat purchase windows.

Merchandising by Customer Cohort
Andrei Tolstoy

Andrei Tolstoy

Head of Growth

July 18, 2024 · 7 min read

7,820 views15 comments29 shares

Merchandising shouldn’t be static. We explore how customer cohorts inform bundle logic and sequencing in omnichannel stores.