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Launching Marketplaces the Smart Way

Evaluate new marketplace channels with a lightweight model that protects margins and fulfillment capacity.

Launching Marketplaces the Smart Way
Jonah Bates

Jonah Bates

Commerce Strategist

March 27, 2024 · 8 min read

6,540 views13 comments37 shares

Expanding to marketplaces is exciting—but margins matter. We break down a model for understanding fees, fulfillment overhead, and expected lift.